Monday, March 4, 2013

Twitter and Facebook and Pinterest, oh my!

As I've been researching all of the things one needs to do to start up a successful business, especially one based online, is to take advantage of all the social media outlets out there. 

Now, I haven't been living under a rock.  I'm a gal in her 30s after all and I know that Facebook and Twitter are all really powerful ways to get your product out there, but whoa, where to start?  Or maybe the real question is: where to stop?  At what point does maintaining a Facebook page or Twitter account become more work than it's "worth"?  

Twitter I can probably do -- I like the character limit and the fact that I can do it from my phone quickly while, I don't know, I'm on the toilet or something.  But Facebook is a different beast entirely.  I used to have a personal Facebook page, but I found that it just succeeded in sucking up my time and, more often than not, I ended up feeling bad about myself because I couldn't help but compare my life with the "lives" posted by my friends.  I know, I know, Facebook users more often than not post the good things going on and not the shit, so it's totally biased, but it is what is.  Anyhoo, I decided there would be no more Facebook and haven't looked back since -- nor have I missed it at all.  But now I'm faced with the prospect of a Facebook business page.

Pinterest, I absolutely cannot do.  I have no willpower to resist all of the fantastic crafts and ideas that look so awesome I MUST DO THEM RIGHT AWAY.  The last thing I need is another hobby or project.  My goal is to master the skill sets I already have.  And finish the projects I've already started ;)

Phew...okay, back on topic.  What are your thoughts on this?  Is it really worthwhile? Do you maintain a Facebook page?   A Twitter account?  Anything I must do to increase traffic and, ultimately, sales?  I watched this set of YouTube videos recently on getting your Etsy shop more traffic and found it really useful.