As I've been researching all of the things one needs to do to start up a successful business, especially one based online, is to take advantage of all the social media outlets out there.
Now, I haven't been living under a rock. I'm a gal in her 30s after all and I know that Facebook and Twitter are all really powerful ways to get your product out there, but whoa, where to start? Or maybe the real question is: where to stop? At what point does maintaining a Facebook page or Twitter account become more work than it's "worth"?
Twitter I can probably do -- I like the character limit and the fact that I can do it from my phone quickly while, I don't know, I'm on the toilet or something. But Facebook is a different beast entirely. I used to have a personal Facebook page, but I found that it just succeeded in sucking up my time and, more often than not, I ended up feeling bad about myself because I couldn't help but compare my life with the "lives" posted by my friends. I know, I know, Facebook users more often than not post the good things going on and not the shit, so it's totally biased, but it is what is. Anyhoo, I decided there would be no more Facebook and haven't looked back since -- nor have I missed it at all. But now I'm faced with the prospect of a Facebook business page.
Pinterest, I absolutely cannot do. I have no willpower to resist all of the fantastic crafts and ideas that look so awesome I MUST DO THEM RIGHT AWAY. The last thing I need is another hobby or project. My goal is to master the skill sets I already have. And finish the projects I've already started ;)
Phew...okay, back on topic. What are your thoughts on this? Is it really worthwhile? Do you maintain a Facebook page? A Twitter account? Anything I must do to increase traffic and, ultimately, sales? I watched this set of YouTube videos recently on getting your Etsy shop more traffic and found it really useful.
